Trends and challenges

Things with no single original, because everybody made their own.

The whole shelf

• The story Newgrounds 2000Early web, before YouTube
• The story Something Awful 2001Early web, before YouTube
• The story Rickrolling 2007Early YouTube
• The story The hashtag 2007Early YouTube
• The story Hatsune Miku 2007Early YouTube
• The story Black Twitter 2009Early YouTube
• The story Harlem Shake 2013The social era
• The story Mannequin Challenge 2016The platform era
• The story Pokémon Go 2016The platform era
• The story Dancing Pallbearers 2017The platform era
• The story r/place 2017The platform era
• The story The Backrooms 2019The platform era
• The story Khaby Lame 2020Short-form and streams
• The story AI slop 2024Short-form and streams
• The story Shipping 1996Early web, before YouTube
• The story Neopets 1999Early web, before YouTube
• The story Rubber duck debugging 1999Early web, before YouTube
• The story The Game 2002Early web, before YouTube
• The story 4chan 2003Early web, before YouTube
• The story Crazy Frog 2003Early web, before YouTube
• The story Tom Anderson 2003Early web, before YouTube
• The story Movember 2003Early web, before YouTube
• The story YTMND 2004Early web, before YouTube
• The story I Love Bees 2004Early web, before YouTube
• The story Club Penguin 2005Early YouTube
• The story Unboxing 2006Early YouTube
• The story 11foot8 bridge 2008Early YouTube
• The story r/IAmA 2009Early YouTube
• The story The reaction video 2010The social era
• The story ASMR 2010The social era
• The story Mukbang 2010The social era
• The story Homestuck 2011The social era
• The story Hashtag activism 2011The social era
• The story Social media and the Arab Spring 2011The social era
• The story SuperWhoLock 2012The social era
• The story Cicada 3301 2012The social era
• The story r/wallstreetbets 2012The social era
• The story Dogecoin 2013The social era
• The story Tumblr Sexyman 2013The social era
• The story The Button 2015The platform era
• The story Finsta 2015The platform era
• The story Elsagate 2017The platform era
• The story Lofi Girl 2017The platform era
• The story Dame Tu Cosita 2018The platform era
• The story Instagram face 2019The platform era
• The story Jerusalema Dance Challenge 2020Short-form and streams
• The story Dalgona coffee 2020Short-form and streams
• The story Among Us 2020Short-form and streams
• The story VTubers 2020Short-form and streams
• The story Animal Crossing: New Horizons 2020Short-form and streams
• The story Jerusalema 2020Short-form and streams
• The story Tiger King 2020Short-form and streams
• The story Bones or No Bones 2021Short-form and streams
• The story Devious licks 2021Short-form and streams
• The story Noodle 2021Short-form and streams
• The story Corecore 2023Short-form and streams
• The story The Roman Empire trend 2023Short-form and streams
• The story Italian brainrot 2025The last few years
• The story Animutation 2001Early web, before YouTube
• The story Elf Yourself 2006Early YouTube
• The story Grass Mud Horse 2009Early YouTube
• The story Vuvuzela 2010The social era
• The story Kids React 2010The social era
• The story Planking 2011The social era
• The story Shit Girls Say 2011The social era
• The story The Shrek fandom 2013The social era
• The story Dab dance 2015The platform era
• Watch Hit the Quan 2015The platform era
• The story Charlie Charlie challenge 2015The platform era
• The story Bottle flipping 2016The platform era
• The story Ratatouille the Musical 2020Short-form and streams
• The story Silhouette Challenge 2021Short-form and streams
• The story FoodTok 2021Short-form and streams
• The story Goncharov 2022Short-form and streams
• The story Gentleminions 2022Short-form and streams
• The story Barbenheimer 2023Short-form and streams
• The story Girl dinner 2023Short-form and streams
• The story Brat summer 2024Short-form and streams

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