ViralWorld Private preview

2019·The platform era

Instagram face

A single face, arrived at independently by millions of people and a filter.

A trend people joined in with

The story

What this was

The convergent look Jia Tolentino named in 2019: high cheekbones, catlike eyes, full lips, ethnically ambiguous. Produced by filters, cosmetic procedure and imitation, and legible enough that people recognise it as one thing.

It first appeared in 2019, during the platform era.

The same internet

The platform era

More like this

Related

Nothing related yet. Relationships are recorded where evidence supports them, not inferred from similarity.

Behind the record

Where it came from

There is no original to identify: this spread through many separate posts at once rather than from a first one. ViralWorld holds no copy of it either — what it was, when it spread and what people called it is the record.

Nothing here is claimed to be the first version of this, because research established there was not one — it appeared in many places at once.

Not established. This index only names a creator where the evidence supports it.

What happens
The convergent look Jia Tolentino named in 2019: high cheekbones, catlike eyes, full lips, ethnically ambiguous. Produced by filters, cosmetic procedure and imitation, and legible enough that people recognise it as one thing.
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