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2003·Early web, before YouTube

Movember

Growing a moustache as a month-long, worldwide, sponsored joke with a point.

You might remember it as Mo Bro, moustache November

A trend people joined in with

The story

What this was

An Australian idea from 2003: grow a moustache through November and be sponsored for it. One of the earliest participatory internet challenges to become a durable institution rather than a fortnight's trend.

It first appeared in 2003, during early web, before YouTube.

The same internet

Early web, before YouTube

More like this

Related

Nothing related yet. Relationships are recorded where evidence supports them, not inferred from similarity.

Behind the record

Where it came from

There is no original to identify: this spread through many separate posts at once rather than from a first one. ViralWorld holds no copy of it either — what it was, when it spread and what people called it is the record.

Nothing here is claimed to be the first version of this, because research established there was not one — it appeared in many places at once.

Not established. This index only names a creator where the evidence supports it.

What happens
An Australian idea from 2003: grow a moustache through November and be sponsored for it. One of the earliest participatory internet challenges to become a durable institution rather than a fortnight's trend.
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