The internet in 2017
2017 was the year of Dancing Pallbearers, Despacito, Fyre Festival and r/place. Part of the platform era.
Dancing Pallbearers
You might remember it as Coffin Dance, Astronomia coffin meme and 1 more
Footage recorded years before it became one of the most recognisable memes on earth, so origin and virality are separated by three years.
Defining moments of 2017What the year is remembered for
2017, month by monthAs it happened
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Distracted boyfriend A Turkish progressive rock group on Facebook posts it with the man labelled Phil Collins. An English-language prog page reposts it the next day. Wikipedia — Distracted boyfriend
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Salt Bae The video of Gökçe carving and salting a steak is posted. It is viewed more than sixteen million times on Instagram. Wikipedia — Salt Bae
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Despacito The video is uploaded to Luis Fonsi’s channel. The single is released the next day. Wikipedia — Despacito
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Trash Doves Facebook, having licensed the drawings, adds them to Messenger with an animated head-banging bird. Wikipedia — Trash Doves
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Distracted boyfriend The picture reaches Twitter. Wikipedia — Distracted boyfriend
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Trash Doves A Thai Facebook page posts a video pairing the bird with a dancing cat. It is watched 3.5 million times in days. Wikipedia — Trash Doves
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Lofi Girl It begins streaming lo-fi music, using a clip of a girl studying from a Studio Ghibli film. Wikipedia — Lofi Girl
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r/place The first canvas opens: a thousand squares by a thousand, sixteen colours. Over three days more than a million users place about sixteen million squares. Wikipedia — r/place
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Fyre Festival Attendees arrive to tents, wet mattresses and cheese sandwiches in foam boxes. The festival is postponed in the early hours and then cancelled. Wikipedia — Fyre Festival
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Covfefe The tweet is posted at six minutes past midnight, Washington time. It is deleted about six hours later, and followed by: “Who can figure out the true meaning of ‘covfefe’ ??? Enjoy!” Wikipedia — Covfefe
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Stonks The Stonks image is posted. Wikipedia — Meme Man
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See You Again overtook Gangnam Style, ending a reign of nearly five years — and then held the title for about 25 days, the shortest of the modern era. Variety
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Dancing Pallbearers BBC News runs a feature on the group. Wikipedia — Dancing Pallbearers
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Despacito Despacito took the most-liked record from See You Again and held it for seven and a half years, until MrBeast's baguette Short passed it. Wikipedia — List of most-liked YouTube videos
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Despacito It becomes the most-viewed video on YouTube and, the same day, the first to three billion views. Wikipedia — Despacito
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Distracted boyfriend A tweet labels the girlfriend capitalism and the passing woman socialism. This is the post the format spreads from. Wikipedia — Distracted boyfriend
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Hashtag activism Alyssa Milano makes #MeToo widely known. Wikipedia — Hashtag activism
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dril A post on Tumblr names him. Wikipedia — Dril
Also in 2017Older things, still moving
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Road Work Ahead Vine closes, and Gooden moves to YouTube. Wikipedia — Drew Gooden (comedian)
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Potter Puppet Pals A remake is posted for the tenth anniversary. Wikipedia — Potter Puppet Pals
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Club Penguin The servers are switched off. Wikipedia — Club Penguin
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Cicada 3301 The last message carrying the group’s verified signature is published. Wikipedia — Cicada 3301
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Doge China’s CCTV airs a report that Kabosu has died. It is an April Fools’ hoax. Wikipedia — Doge (meme)
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Numa Numa Brolsma uploads the original to his own YouTube channel, more than twelve years after he made it. Wikipedia — Numa Numa (video)
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Boaty McBoatface The submarine Boaty McBoatface begins its first mission, in the Orkney Passage. Wikipedia — Boaty McBoatface
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Despacito A remix with Justin Bieber is released. Wikipedia — Despacito
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Despacito It reaches number one in the United States, where it stays for sixteen weeks, equalling the record. Wikipedia — Despacito
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Covfefe A bill called the COVFEFE Act is introduced in Congress, to require that presidential social-media posts be archived. It goes no further. Wikipedia — Covfefe
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Delicious Its last buyer, a rival bookmarking service, makes it read-only. Wikipedia — Delicious (website)
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Giphy It reports 200 million users a day. Wikipedia — Giphy
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Gangnam Style It loses the most-viewed record to See You Again by Wiz Khalifa and Charlie Puth. Wikipedia — Gangnam Style
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Boaty McBoatface A Swedish train is reported to have been named Trainy McTrainface by public vote. Wikipedia — Boaty McBoatface
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Chocolate Rain Phish open a concert at Madison Square Garden with it. Wikipedia — Chocolate Rain
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Godwin's law Godwin says that comparing the marchers at Charlottesville to Nazis is fair. Wikipedia — Godwin’s law
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Lofi Girl After YouTube removes the stream over the film clip, a commissioned animation replaces it. Wikipedia — Lofi Girl
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Leeroy Jenkins Schulz and Vinson release an earlier take of the video, a dry run. Vinson says they had thought it was obviously satire. Wikipedia — Leeroy Jenkins
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Milkshake Duck Oxford Dictionaries names it a runner-up for word of the year. Wikipedia — Milkshake Duck
More from 2017Also remembered
On this page: 12 named things from 2017, 3 videos, 2 memes, 1 sound or saying and 3 trends among them.

