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1996·Early web, before YouTube

The GIF

An image format from 1987 that became the internet's way of having a facial expression.

You might remember it as animated GIF, reaction GIF

A looping animation

The story

What this was

A gif classified under reactions.

It first appeared in 1996, during early web, before YouTube.

The GIF is the longest continuously used cultural form the internet has. It carried the spinning envelopes and under-construction signs of the 1990s personal web, the dancing baby, the entire reaction economy of Tumblr and Twitter, and eventually a keyboard button on every phone. It also produced the internet's most cheerfully irresolvable argument — hard g or soft g — which its creator settled in 2013 by announcing the answer, and which nobody accepted.

Technically it has been obsolete for years: most things called GIFs today are silent looping MP4s served by GIF platforms. The Atlantic wrote its obituary in 2022 and was wrong in the way such obituaries usually are. Steve Wilhite died in 2022; his headstone reads GIF.

The same internet

Early web, before YouTube

More like this

Related

Grouped by explicit relationships where evidence exists, and by shared theme otherwise.

Behind the record

Where it came from

There is no original to identify: this spread through many separate posts at once rather than from a first one. ViralWorld holds no copy of it either — what it was, when it spread and what people called it is the record.

Nothing here is claimed to be the first version of this, because research established there was not one — it appeared in many places at once.

Not established. This index only names a creator where the evidence supports it.

What happens
A gif classified under reactions.
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