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The Man Your Man Could Smell Like

You might remember it as Old Spice guy, Look at your man now back to me

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2010·The social era

The advert that became a participatory internet event rather than a broadcast.

At a glanceThe facts

Remembered as
Old Spice guy
Spread in
2010
Format
Video
Era
The social era
Performed by
Isaiah Mustafa
Made by
The agency Wieden+Kennedy, for Old Spice; directed by Tom Kuntz
Original title
Smell Like a Man, Man
Recorded
In a single take, over three days of attempts, with almost no computer effects
Origin
Origin not yet established
Available
Playable from the source

What this wasThe story

A phrase classified under people.

Why it matteredWhat changed

A body-wash advertisement shot in one unbroken take was posted online four days before it was on television, and won the top film prize at Cannes.

TimelineIn order

  1. Posted

    The advertisement is posted online.1

  2. Mainstream

    It is first shown on American television.1

  3. Record

    It wins the Film Grand Prix at the Cannes Lions festival. By the end of the month it has been watched eleven million times online.1

  4. Record

    It wins the Emmy for outstanding commercial.1

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Why it is here: something the internet still knows by name · it got out of its own corner of the internet fast · still being watched and quoted years later

The version shown here is an official copy on YouTube, published by a rights holder.

Where it came fromWhat we know

Original source uncertain. This is the earliest copy currently known.

View the official copy on YouTube

No original upload has been established for this record. The index is showing the earliest copy it currently knows about, and says so rather than guessing.

More from 2010You were there

More from the social eraMore of the archive

SourcesWhat was read

  1. Wikipedia — The Man Your Man Could Smell Like

Sources last read on . That date is about the history on this page. Whether the media still plays is checked separately and can change any day. How ViralWorld documents things

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