The Man Your Man Could Smell Like
You might remember it as Old Spice guy, Look at your man now back to me
Funniest videos on the internet15 of 30
2010·The social era
The advert that became a participatory internet event rather than a broadcast.
At a glanceThe facts
- Remembered as
- Old Spice guy
- Spread in
- 2010
- Format
- Video
- Performed by
- Isaiah Mustafa
- Made by
- The agency Wieden+Kennedy, for Old Spice; directed by Tom Kuntz
- Original title
- Smell Like a Man, Man
- Recorded
- In a single take, over three days of attempts, with almost no computer effects
- Origin
- Origin not yet established
- Available
- Playable from the source
What this wasThe story
A phrase classified under people.
Why it matteredWhat changed
A body-wash advertisement shot in one unbroken take was posted online four days before it was on television, and won the top film prize at Cannes.
TimelineIn order
- Posted
The advertisement is posted online.1
- Mainstream
It is first shown on American television.1
- Record
It wins the Film Grand Prix at the Cannes Lions festival. By the end of the month it has been watched eleven million times online.1
- Record
It wins the Emmy for outstanding commercial.1
More from hereIn this collection
Why it is here: something the internet still knows by name · it got out of its own corner of the internet fast · still being watched and quoted years later
The version shown here is an official copy on YouTube, published by a rights holder.
Where it came fromWhat we know
Original source uncertain. This is the earliest copy currently known.
View the official copy on YouTube
No original upload has been established for this record. The index is showing the earliest copy it currently knows about, and says so rather than guessing.
Not established. This index only names a creator where the evidence supports it.
More from 2010You were there
More from the social eraMore of the archive
SourcesWhat was read
Sources last read on . That date is about the history on this page. Whether the media still plays is checked separately and can change any day. How ViralWorld documents things