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Nothing beats a Jet2 holiday

You might remember it as Jet2 sound, Jet2holidays audio

This is the Jet2 advert the sound was taken from, not one of the holiday-disaster videos that made it a meme.

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2025·The last few years·unexpected

An airline advert became the internet's standard soundtrack for things going wrong.

At a glanceThe facts

Remembered as
Jet2 sound
Spread in
2025
Format
Sound
Era
The last few years
Taken from
Television advertisements for the travel company Jet2holidays
The song
Hold My Hand, by Jess Glynne, used in the adverts since 2015
Origin
No single original
Available
Playable from the source

What this wasThe story

A cheerful British holiday-airline voiceover, laid over footage of holidays collapsing: floods, injuries, arguments, weather. The gap between the promise and the picture is the whole joke.

It is the clearest example of a sound as a comic device rather than a song — the audio carries a fixed meaning, and every creator supplies a different disaster to sit under it.

TikTok's global song of the summer for 2025, with roughly nine million creations. The voice actress became briefly famous for a recording made years earlier.

TimelineIn order

  1. Made

    The company begins using the song in its advertising.1

  2. Took off

    The advert’s soundtrack becomes a meme.1

  3. Later

    Jess Glynne is reported as calling one use of it, by an official White House account over footage of deportations, “sick”.1

The version you rememberNot the same thing

The version people rememberA 2025 sound

The advert’s audio, laid over other people’s videos.1

Where the footage came fromA decade of adverts

The same song had been in the company’s advertising since 2015.1

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Why it is here: something the internet still knows by name · it got out of its own corner of the internet fast

The version shown here is an official copy on YouTube, published by a rights holder.

Where it came fromWhat we know

This spread through many posts rather than one identifiable original. The example shown is one surviving copy and is not claimed as the first.

View the official copy on YouTube

Not established. This index only names a creator where the evidence supports it.

SourcesWhat was read

  1. Wikipedia — Jet2holidays

Sources last read on . That date is about the history on this page. Whether the media still plays is checked separately and can change any day. How ViralWorld documents things

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