Nothing beats a Jet2 holiday
You might remember it as Jet2 sound, Jet2holidays audio
Latest viral2 of 24
2025·The last few years·unexpected
An airline advert became the internet's standard soundtrack for things going wrong.
At a glanceThe facts
- Remembered as
- Jet2 sound
- Spread in
- 2025
- Format
- Sound
- Taken from
- Television advertisements for the travel company Jet2holidays
- The song
- Hold My Hand, by Jess Glynne, used in the adverts since 2015
- Origin
- No single original
- Available
- Playable from the source
What this wasThe story
A cheerful British holiday-airline voiceover, laid over footage of holidays collapsing: floods, injuries, arguments, weather. The gap between the promise and the picture is the whole joke.
It is the clearest example of a sound as a comic device rather than a song — the audio carries a fixed meaning, and every creator supplies a different disaster to sit under it.
TikTok's global song of the summer for 2025, with roughly nine million creations. The voice actress became briefly famous for a recording made years earlier.
TimelineIn order
- Made
The company begins using the song in its advertising.1
- Took off
The advert’s soundtrack becomes a meme.1
- Later
Jess Glynne is reported as calling one use of it, by an official White House account over footage of deportations, “sick”.1
The version you rememberNot the same thing
The advert’s audio, laid over other people’s videos.1
The same song had been in the company’s advertising since 2015.1
More from hereIn this collection
Why it is here: something the internet still knows by name · it got out of its own corner of the internet fast
The version shown here is an official copy on YouTube, published by a rights holder.
Where it came fromWhat we know
This spread through many posts rather than one identifiable original. The example shown is one surviving copy and is not claimed as the first.
View the official copy on YouTube
Nothing here is claimed to be the first version of this. It spread through many posts rather than from one identifiable original.
Not established. This index only names a creator where the evidence supports it.
SourcesWhat was read
Sources last read on . That date is about the history on this page. Whether the media still plays is checked separately and can change any day. How ViralWorld documents things