ViralWorld
Back to Watch

Here It Goes Again

You might remember it as OK Go treadmills, OK Go treadmill video

Watch now41 of 60

2006·Early YouTube

The video that proved a band could break through on YouTube alone, and the reference point for every one-take music video since.

At a glanceThe facts

Remembered as
OK Go treadmills
Spread in
2006
Format
Video
Era
Early YouTube
Performed by
OK Go
Made by
Co-directed and choreographed by Trish Sie, the singer’s sister, at her home in Orlando
Recorded
In one continuous take on eight treadmills, on the seventeenth attempt
Origin
Origin not yet established
Available
Playable from the source

Why it matteredWhat changed

A band made its own video for four thousand dollars without telling its record label, and it won a Grammy.

TimelineIn order

  1. Made

    The song is released on the album Oh No. The treadmill routine is filmed that year.1

  2. Posted

    The video is posted to YouTube, about a year after it was filmed, at the suggestion of the band’s webmaster.1

  3. Mainstream

    The song is released as a single.1

  4. Record

    The video wins the Grammy for best short-form music video.1

What people misrememberSet straight

Commonly remembered asThe singer is singing in the video.

ActuallyThe band’s bassist, Tim Nordwind, lip-syncs the lead vocal.1

LegacyWhat it left behind

More from hereIn this collection

More like thisRelated

  1. Video2007Watch

    Battle at Kruger

    Amateur safari footage that became one of the most-watched and most-written-about videos of the early YouTube years.

  2. Video2007Watch

    Charlie bit my finger

    The most-watched thing on YouTube for four years, and a video whose entire content is two small children and a bitten finger.

  3. Video2007Watch

    Chocolate Rain

    A song about racism that the internet adopted for the voice it was sung in, and whose author kept saying so.

  4. Video2007Watch

    Dramatic Chipmunk

    Five seconds of an animal turning its head, and one of the first videos the internet used as a punctuation mark.

  5. Video2006Watch

    Evolution of Dance

    The most-viewed video on YouTube for three and a half years, and a stage routine that predates the site.

  6. Video2007Watch

    Keyboard Cat

    The clip a generation used to end an embarrassment: a cat in a blue t-shirt, playing an upbeat rhythm on a keyboard, appended to somebody else’s worst moment.

Why it is here: something the internet still knows by name · a moment that changed what the internet did next · it got out of its own corner of the internet fast · still being watched and quoted years later

The version shown here is an official copy on YouTube, published by a rights holder.

Where it came fromWhat we know

Original source uncertain. This is the earliest copy currently known.

View the official copy on YouTube

No original upload has been established for this record. The index is showing the earliest copy it currently knows about, and says so rather than guessing.

More from 2006You were there

SourcesWhat was read

  1. Wikipedia — Here It Goes Again

Sources last read on . That date is about the history on this page. Whether the media still plays is checked separately and can change any day. How ViralWorld documents things

Keep browsingElsewhere on ViralWorld