ViralWorld

Here It Goes Again

You might remember it as OK Go treadmills, OK Go treadmill video

Viral classics4 of 40

2006·Early YouTube

The video that proved a band could break through on YouTube alone, and the reference point for every one-take music video since.

At a glanceThe facts

Remembered as
OK Go treadmills
Spread in
2006
Format
Video
Era
Early YouTube
Performed by
OK Go
Made by
Co-directed and choreographed by Trish Sie, the singer’s sister, at her home in Orlando
Recorded
In one continuous take on eight treadmills, on the seventeenth attempt
Origin
Origin not yet established
Available
Playable from the source

Why it matteredWhat changed

A band made its own video for four thousand dollars without telling its record label, and it won a Grammy.

TimelineIn order

  1. Made

    The song is released on the album Oh No. The treadmill routine is filmed that year.1

  2. Posted

    The video is posted to YouTube, about a year after it was filmed, at the suggestion of the band’s webmaster.1

  3. Mainstream

    The song is released as a single.1

  4. Record

    The video wins the Grammy for best short-form music video.1

What people misrememberSet straight

Commonly remembered asThe singer is singing in the video.

ActuallyThe band’s bassist, Tim Nordwind, lip-syncs the lead vocal.1

LegacyWhat it left behind

More from hereIn this collection

Why it is here: something the internet still knows by name · a moment that changed what the internet did next · it got out of its own corner of the internet fast · still being watched and quoted years later

The version shown here is an official copy on YouTube, published by a rights holder.

Where it came fromWhat we know

Original source uncertain. This is the earliest copy currently known.

View the official copy on YouTube

No original upload has been established for this record. The index is showing the earliest copy it currently knows about, and says so rather than guessing.

Not established. This index only names a creator where the evidence supports it.

More from 2006You were there

SourcesWhat was read

  1. Wikipedia — Here It Goes Again

Sources last read on . That date is about the history on this page. Whether the media still plays is checked separately and can change any day. How ViralWorld documents things

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