ViralWorld Private preview

2015·The platform era·funny

What are those

The six seconds that made every pair of unfashionable shoes in the world a punchline.

You might remember it as Brandon Moore shoes Vine

An early online video

Originally published on Vine.

The story

What this was

A man points a phone camera at a police officer's feet and shouts, incredulous and delighted, what are those. The officer does not answer. The whole clip is the question and the silence after it.

It first appeared in 2015, during the platform era.

It became the standard way to mock anybody's footwear, and then anybody's anything, and it did so across a whole language community rather than a subculture — the phrase turned up in school corridors, sports broadcasts and advertising within months. Paste ranked it thirteenth in its farewell list and noted that the officer never answered.

The line has outlasted the platform by a decade and is still deployed unironically by people too young to have used Vine. As with a great many of the most-quoted Vines, the person who filmed it is credited only by handle in the retrospectives.

You were there

More from 2015

The same internet

The platform era

More like this

Related

Grouped by explicit relationships where evidence exists, and by shared theme otherwise.

Behind the record

Where it came from

Original source uncertain. This is the earliest copy currently known.

No original upload has been established for this record. The index is showing the earliest copy it currently knows about, and says so rather than guessing.

Not established. This index only names a creator where the evidence supports it.

What happens
A man points a phone camera at a police officer's feet and shouts, incredulous and delighted, what are those. The officer does not answer. The whole clip is the question and the silence after it.
Keep going

Keep browsing