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2007·Early YouTube

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The platform where a post could be rewritten by everyone who passed it on.

An early online video

The story

What this was

A blogging service whose defining mechanic was the reblog: sharing meant appending, so a post accumulated a visible chain of additions by strangers. That single decision produced a culture no other platform reproduced, and its 2018 adult-content ban emptied a great deal of it overnight.

It first appeared in 2007, during early YouTube.

You were there

More from 2007

The same internet

Early YouTube

More like this

Related

Nothing related yet. Relationships are recorded where evidence supports them, not inferred from similarity.

Behind the record

Where it came from

There is no original to identify: this spread through many separate posts at once rather than from a first one. ViralWorld holds no copy of it either — what it was, when it spread and what people called it is the record.

Nothing here is claimed to be the first version of this, because research established there was not one — it appeared in many places at once.

Not established. This index only names a creator where the evidence supports it.

What happens
A blogging service whose defining mechanic was the reblog: sharing meant appending, so a post accumulated a visible chain of additions by strangers. That single decision produced a culture no other platform reproduced, and its 2018 adult-content ban emptied a great deal of it overnight.
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