Three Wolf Moon
This spread through many posts rather than one canonical upload.
2009·Early YouTube·unexpected
A t-shirt with three wolves on it, and the Amazon reviews that turned it into a bestseller.
At a glanceThe facts
- Spread in
- 2009
- Format
- Post
- Origin
- No single original
- Available
- Not held by ViralWorld
What this wasThe story
A black t-shirt printed with three wolves howling at a full moon, designed by the artist Antonia Neshev. In 2009 people began leaving deadpan reviews on Amazon crediting it with supernatural powers — attracting mates, granting invisibility, working as a mirror — written in the exact register of a sincere product review.
It is the origin of the ironic Amazon review as a form, and one of the first demonstrations that a review section could be occupied and turned into a collaborative comic text. The shirt went from obscurity to the top of Amazon's apparel chart on the strength of jokes about it, which is a commercial outcome nobody had a model for.
The joke-review genre it started is now a permanent fixture of every retail platform, applied to gallon jugs of milk, uranium ore and banana slicers. The shirt itself remains in print and its designer has said she finds the whole thing bewildering.
Why it is here: it got out of its own corner of the internet fast
Where it came fromWhat we know
This spread through many posts rather than one identifiable original. No copy is held here — what it was, when it spread and what people called it is what this page can tell you.
Nothing here is claimed to be the first version of this. It spread through many posts rather than from one identifiable original.
Not established. This index only names a creator where the evidence supports it.