Horse_ebooks
You might remember it as Everything happens so much
“We all agree, no one looks cool”
2011·The social era·unexpected
A Twitter account that posted broken fragments of text, apparently a spam program advertising e-books about horses.
At a glanceThe facts
- Remembered as
- Everything happens so much
- Spread in
- 2011
- Began as
- A social-media post
- Where it started
- Format
- Post
- Made by
- Believed to be a Russian web developer, Alexei Kouznetsov; bought in 2011 by Jacob Bakkila
- What it said
- “We all agree, no one looks cool”
- Origin
- Not an upload originally
- Available
- Not held by ViralWorld
What this wasThe story
Registered in 2010, @Horse_ebooks appeared to be a spam account promoting e-books, padding its timeline with fragments scraped from books to evade filters. The fragments were beautiful by accident: "Everything happens so much". Tens of thousands of people followed it as found poetry, on the understanding that no one was writing it.
The account stopped posting that day and has never posted since. The episode is still the standard reference for two arguments the internet has never settled: whether art made in the guise of an accident is a con, and whether an audience is owed the truth about what it is looking at.
Why it matteredWhat changed
More than two hundred thousand people followed it. For its last two years it had been written by a person, and it has not posted since the day he said so.
TimelineIn order
- Made
The account is registered.1
- Later
Followers notice that the tweets are now being sent from the website, by hand. Bakkila has taken the account over.1
- Corrected
The account is revealed to be part of a performance-art project by Bakkila. It has not posted since.1
What people misrememberSet straight
Commonly remembered asA spam robot.
ActuallyIt began as one. From September 2011 a person was writing it.1
Why it is here: something the internet still knows by name · it got out of its own corner of the internet fast · still being watched and quoted years later
This first circulated as a social-media post, not as a video upload. Originally published on Twitter.
Where it came fromWhat we know
There is no original upload to identify: this did not begin as one. There is no copy of it here either — what it was, when it appeared and what people called it is what this page can tell you.
Nothing here is claimed to be the first publication of this Moment, because the first publication was not an upload. This first circulated as a social-media post, not as a video upload. Originally published on Twitter.
Not established. This index only names a creator where the evidence supports it.
More from 2011You were there
More from the social eraMore of the archive
SourcesWhat was read
Sources last read on . That date is about the history on this page. Whether the media still plays is checked separately and can change any day. How ViralWorld documents things