Grimace Shake
You might remember it as Grimace shake trend, grimace birthday shake meme
The archive has not found a surviving copy.
A marketing promotion the internet turned into a horror-format challenge.
At a glanceThe facts
- Remembered as
- Grimace shake trend
- Spread in
- 2023
- Began as
- A video upload
- Format
- Video
- Where it started
- TikTok
- Who or what it shows
- A berry milkshake sold in the United States from 12 June 2023 for the birthday of the character Grimace
- Origin
- Origin not yet established
- Available
- Not held by ViralWorld
Why it matteredWhat changed
McDonald’s sold a purple milkshake for a mascot’s birthday, and people filmed themselves wishing him happy birthday, drinking it, and being found as if dead. The company’s sales went up.
LegacyWhat it left behind
- Sales at established restaurants rose 10.3 per cent in the following quarter.1
- The company’s head of social media called the trend “peak absurdist Gen Z humor”.1
Why it is here: something the internet still knows by name · it got out of its own corner of the internet fast · still being watched and quoted years later
Originally published on TikTok.
Where it came fromWhat we know
Original source uncertain. This is the earliest copy currently known.
No original upload has been established for this record. The index is showing the earliest copy it currently knows about, and says so rather than guessing.
Not established. This index only names a creator where the evidence supports it.
SourcesWhat was read
Sources last read on . That date is about the history on this page. Whether the media still plays is checked separately and can change any day. How ViralWorld documents things