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2011·The social era

Ai Se Eu Te Pego

A Brazilian sertanejo song that footballers danced to after goals until it was number one in twenty countries.

You might remember it as Nossa nossa assim você me mata

View this upload on YouTube

This Moment was released commercially before the internet carried it. Originally published on commercial-release.

The story

What this was

A simple accordion-led sertanejo track with an unstoppable chorus — nossa, nossa, assim você me mata — recorded by Michel Teló and released in July 2011. It was already known in Brazil's northeast in earlier versions; Teló's is the one that left the country, and it left it through football, after Cristiano Ronaldo and Neymar performed the dance as goal celebrations.

It first appeared in 2011, during the social era. The copy this index knows about is on YouTube.

It is the clearest case of a song going global through a channel that had nothing to do with music: a goal celebration seen by a worldwide television audience, repeated by other players, and then looked up. Within months it was number one in more than twenty countries and the sixth best-selling single in the world for 2012.

The authorship turned out to be more complicated than the credits: in February 2012 it emerged that three students from Paraíba had written the verses the song was built on, and a co-authorship agreement followed — an unusually well-documented case of a viral hit's origins being corrected in public.

You were there

More from 2011

The same internet

The social era

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Related

Nothing related yet. Relationships are recorded where evidence supports them, not inferred from similarity.

Behind the record

Where it came from

There is no original upload to identify: this Moment did not begin as one. What it began as is recorded here, and what is shown is a later copy.

Nothing here is claimed to be the first publication of this Moment, because the first publication was not an upload. This Moment was released commercially before the internet carried it. Originally published on commercial-release.

Not established. This index only names a creator where the evidence supports it.

What happens
A simple accordion-led sertanejo track with an unstoppable chorus — nossa, nossa, assim você me mata — recorded by Michel Teló and released in July 2011. It was already known in Brazil's northeast in earlier versions; Teló's is the one that left the country, and it left it through football, after Cristiano Ronaldo and Neymar performed the dance as goal celebrations.
Where
Known on YouTube.
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